Group at a glance

Pioneer Foods is the second largest listed FMCG company in South Africa, producing and distributing a range of branded food and beverage products. The Group operates mainly in South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 60 countries across the globe. The growing international business represents 21% of operating profit.

The Group operates a number of world-class production facilities producing a range of products that includes some of the most recognisable and best loved brand names in South Africa, including the following power brands: Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star.

The equity-accounted, joint venture investments based in South Africa, Nigeria, Botswana and Namibia do not form part of PFI’s segmental results, but are managed by the International division. These include:

  • Heinz Foods SA (49.9%)
  • Bowman Ingredients South Africa (50%)
  • Bokomo Namibia (50%)
  • Bokomo Botswana (50%)
  • Food Concepts Pioneer Limited, Nigeria (50.1%)
  • Alpen Food Company SA (50%)
  • Amigear Ventures Botswana (49%)

Pioneer Foods was established in 1997 and listed on the Johannesburg Stock Exchange (“JSE”) in 2008. It has three main divisions:

ESSENTIAL FOODS

Essential Foods manufactures wheat and maize products, pasta; it packs rice, beans and other dried vegetables; and has large bakery operations.

GROCERIES

Groceries produces breakfast cereals, rusks, cake mixes, baking aids, dried fruit products, nuts, sweet and savoury spreads, processed salads, long-life fruit juices, fruit concentrate mixtures and dairy fruit blends.

INTERNATIONAL

International is primarily structured around an export business model which is managed across two channels, namely Africa and Rest of the World. This division also incorporates the Group’s fruit operations and the wholly-owned Bokomo Foods UK business.

Divisional contribution

 
REVENUE
Operating profit
Profit margin
ESSENTIAL
FOODS
R11 335 million R1 278 million 11.3%
GROCERIES
R4 797 million R435 million 9.1%
PIONEER FOODS
INTERNATIONAL
R2 616 million R445 million 17.0%

Divisional profiles

ESSENTIAL FOODS

GROCERIES

INTERNATIONAL

Production footprint
South Africa:
5 wheat mills
3 maize mills
2 rice and legume plants
1 pasta plant
15 bakeries
Production footprint
14 facilities in Atlantis, Clayville, Epping, Ndabeni, Saldanha, Malmesbury, Bonnievale, Johannesburg, Pietermaritzburg, Ceres, Bloemfontein and Wadeville

Production footprint
South Africa:
Dried fruit operations in Upington and Worcester

United Kingdom:
Breakfast cereals operations in Wellingborough and Peterborough

Product categories
Wheat flour
Maize flour
Rice
Bread
Pasta
Beans and legumes
Product categories
Breakfast cereals
Dried fruit
Baking aids
Desserts
Meals and salads
Spreads
Base flavours
Nuts
Bars
Rusks
Long-life juices
Sparkling juices
Carbonated soft drinks
Dilutables
Product categories
Long-life juices
Dried fruit (industrial category)
Breakfast cereals
Baking ingredients
Wheat flour and maize meal
Power brands
White Star
Sasko
Spekko
Power brands
Ceres
Safari (industrial)
Fruitree
Liqui-Fruit
White Star
Power brands
Weet-Bix
Safari
Liqui-Fruit
Ceres
Other brands
Select Rice
Nice Rice
Blue Bird
Champion
Pasta Grande
Imbo
Crossbow
Other brands
Bokomo
ProNutro
Moir’s
Marmite
Bovril
Redro
Peck’s Anchovette
Werda
Smash
Maizena
Fruitree
Wild Island
Daly’s
Other brands
Champion
Moir’s
Bokomo
Number of employees
5 174 permanent employees
Number of employees
2 021 permanent employees
Number of employees
South Africa (Exports): 322
United Kingdom (Bokomo UK): 236
Total: 772 permanent employees

The Pioneer Foods brand portfolio includes some of the most recognisable and best loved brand names in South Africa.

Segmental results

SEGMENTAL REVENUE (r’bn)
segmental operating profit (r’m)